Valuetainment
Commercial Manager, Minnect
Fort Lauderdale, FL - Full Time
MINNECT is seeking a Commercial Manager to own and drive the commercial performance of our technology platform. This role sits at the intersection of market strategy, product development, marketing execution, and revenue growth.
The Commercial Manager will be accountable for growing revenue, expanding the user base, increasing daily active users (DAU), and translating market insight into commercially successful products and campaigns. This individual will operate cross-functionally, building strong relationships across Product, Engineering, Marketing, Sales, Content, and Finance to deliver measurable business outcomes.
This is a hands-on, outcomes-driven role for a business unit leader who thinks like an owner, delivers like an operator, understands growth economics, and thrives in a fast-paced, high-accountability environment.
Key Responsibilities
Drive Revenue Growth
- Deliver revenue growth as core deliverable – defined as monetized transactions through growth of experts, user base (audience), Circles, and other product features.
- Define and own pricing, packaging, and go-to-market strategies for new and existing offerings
- Continuously test, iterate, and optimize offerings based on usage data, conversion rates, and revenue performance
Marketing & User Growth
- Partner with Marketing to develop user acquisition, activation, retention, and monetization programs and associated creative
- Ensure marketing campaigns are tied directly to commercial outcomes
- Optimize funnels across the customer lifecycle (acquisition → activation → engagement → revenue)
Commercial Strategy & Market Insight
- Own a deep understanding of the MINNECT market landscape, including customers, competitors, pricing models, and emerging trends
- Identify and size new revenue opportunities, customer segments, and use cases
- Translate market insight into clear commercial priorities and business cases
- Partner with Product and Engineering to design, launch, and optimize monetizable products and features
Cross-Functional Leadership
- Act as the commercial glue across MINNECT, aligning teams around revenue-driving priorities
- Influence without direct authority, ensuring clarity on ownership, timelines, and outcomes
- Build strong working relationships across MINNECT, corporate functions, and other business units
Accountability & Performance
- Own and deliver against revenue growth targets
- Track and report on key commercial metrics, including revenue, DAU, conversion rates, ARPU, CAC, and LTV
- Use data to drive decisions, prioritize initiatives, and course-correct quickly
Success Metrics
- Revenue growth (monthly, quarterly, annual)
- Daily and monthly active users (DAU / MAU)
- Conversion rates across key funnels
- Average revenue per user (ARPU)
- Customer acquisition cost (CAC) and LTV/CAC ratio
- Speed and success of new product launches
Required Experience & Capabilities
Required
- Proven experience driving commercial outcomes in a technology, marketplace, SaaS, or consumer platform
- Strong understanding of growth economics, funnels, pricing, and monetization
- Experience working cross-functionally with Product, Engineering, and Marketing teams
- Data-driven decision-maker with strong business judgment
- Demonstrated ownership mentality and accountability for results
Preferred
- Experience in subscription, marketplace, or creator/expert platforms
- Background in product marketing, growth, or revenue operations
- Experience operating in a high-growth, entrepreneurial environment
Leadership & Cultural Fit
- Acts like an owner; treats company resources as their own
- Bias for action and results over activity
- Comfortable with debate, direct feedback, and high standards
- Thrives in ambiguity and builds clarity for others
Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
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Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.
